Marshmallows, get your wallets ready — there's a new Veronica Mars project to back, and this one's a book. Film critic Jen Johans, known online as @filmintuition, has launched The Veronica Mars Book Project on Kickstarter, a "lovingly researched, behind-the-scenes oral history and companion" to the show that turned a canceled teen-noir into a fandom-powered franchise. The campaign went live this week at www.kickstarter.com/projects/watchwithjen/veronica-mars-book-project. Joh