Build-A-Bear's Halloween Sanrio line goes full coven mode with STARRY SKY HELLO KITTY

Build-A-Bear Workshop is deepening its Halloween-Sanrio crossover for 2026. The standout stuffed animal of the bunch might be the new "Starry Sky Hello Kitty," which you can buy with a black-and-orange witch outfit and branded Sanrio cauldron, sold as an online-exclusive gift set for $65.

The plush arrived August 28, 2026, as part of Build-A-Bear's wider "Spooky Stuff You Love" collection, which also marks the first U.S. full-size plush release for Cinnamoroll's gothic-coded counterparts, Berry and Cherry (collectively the Lloromannic), running $38 solo or $52.50 bundled with outfits. 

Rounding out the drop: Spooky Webs Cinnamoroll ($38/$52.50) and a $7 Hello Kitty Cauldron Wristie for anyone who just wants a taste of the seasonal lineup without committing to a full bear.

It's the kind of low-stakes, high-cute licensing play Sanrio leans on every October — but giving Hello Kitty her own witch aesthetic, star-flecked cheeks included, feels like a deliberate nod to the character's ongoing "spooky-cute" rebrand across merch lines this year. 

Availability is while supplies last, both online and at participating Workshops.