Paris Hilton launches ADHD apparel collection

Paris Hilton is putting her ADHD front and center by launching a new apparel collection that “is all about embracing ADHD, celebrating neurodiversity, and breaking the stigma.”

The arrival of Hilton’s ADHD collection coincides with the beginning of ADHD Awareness Month, which is annually celebrated in the month of October. The DJ, reality star, and activist announced the new line via her social media accounts, writing:

“ADHD, but make it fashion. So obsessed with these tees from my new ADHD merch collection! 100% of proceeds go to @UnderstoodOrg to support people who learn and think differently.”

Since opening up about her own neurodivergence, Hilton has advocated that her ADHD makes her brain “beautifully unique” and is her superpower. She's talked openly about how her brain works, crediting its restless creativity and hyperfocus for her business instincts and her boundary-pushing career. As one of the world’s highest-paid female DJs and a social media maven, she regularly uses her platform to point out how often girls and women with ADHD get misread as flaky or difficult instead of understood. 

Paris Hilton's ADHD apparel collection

The collection consists of 13 tees and three sweatshirts, which come in sizes S through 5XL and in the following four colors: ash, black, navy, and white. 

The slogans split between self-aware humor and empowerment: Executive Dysfunction (offered as both a tee and a baby tee), Easily Distracted (tee and sweatshirt), I Don't Struggle, Being Neurodivergent Is Hot, Bad B*tch with ADHD, and a run of ADHD Princess, Baddie, and AF graphics. Heavyweight tees lean whimsical, with Butterfly, Moon Swing, and Meadow Fairy designs. 

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The sweatshirts are Easily Distracted and Minds of All Kinds ($54.99 each) and the ADHD Warrior ($79.99).

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Pricing runs from $24.99 for the ADHD Princess Cropped Tee to $79.99 for the Warrior sweatshirt, with most tees at $28.99. Free shipping is advertised on the collection, and the ADHD AF Tee is already sold out.

100% of the net proceeds from sales on Hilton’s ADHD collection go to understood.org, a non-profit that raises awareness of “the challenges, skills, and strengths of people who learn and think differently.”

Source: Instagram/Paris Hilton